What is your favorite commercial of all time?
My favorite commercial of all time was the original Jake from State Farm.
What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
I think the most innovative trend in marketing today is video content and live-streaming. So how would I leverage it to grow Inkitt? I would organize regular live-streamed events where authors interact with readers, answer questions, and share behind-the-scenes insights. Additionally, I would produce short video content showcasing book recommendations, author interviews, and writing tips, which can be shared across social media platforms. By leveraging video content and live-streaming, Inkitt can engage with its audience in a more dynamic and personal way, building a stronger connection and fostering excitement around the brand.
What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
I believe are most effective platform for reaching Gen Z readers is TikTok. As a fellow Gen Z, I understand that TikTok is an effective platform for reaching Gen Z as a whole. It's worth noting that this platform is incredibly popular among young people. It offers a creative and engaging outlet for users to share content. The short-form video format is perfect for giving quick and entertaining insights into the world of literature, which makes it an ideal platform for capturing the attention of young readers.