I’d lead sampling efforts by making them interactive, shareable, and fun. On campus, I’d set up pop-up stations in high-traffic spots like the student center, library, or dining hall, with mini demos and quick challenges — like “create your fave look in 2 minutes” or fun selfies with the products. Off campus, I’d team up with coffee shops, local events, or gyms to hand out samples while creating content for social media, encouraging people to tag friends and share their looks. The key would be making it engaging, easy to try, and super Instagrammable, so people actually want to participate and spread the word.

I’d engage my audience by creating content that feels real and relatable, both online and on campus. On social media, I’d do tutorials, swatches, or day-in-my-life videos showing how I use ColourPop products in my everyday routine. On campus, I’d host fun pop-ups, quick demos, or mini challenges in busy spots like the student center, library, or dining hall to let people try products and share their looks. My goal would be to show the products in a natural, authentic way so people see how they fit into real life, making it fun, interactive, and easy to connect with.

What I love about ColourPop is that it’s fun, affordable, and totally inclusive. Their products are high-quality but still easy to experiment with, so I can try bold looks or everyday vibes without stress. I also love how creative and colorful their collections are — it feels like there’s something for everyone, and the brand doesn’t take itself too seriously, which makes it super fun to use.