I keep it simple honestly. Good natural lighting is the biggest thing, I usually shoot near a window or outside. I place the product front and center but make sure there is context around it like a table setup, my desk, a bag, something that tells a story. I play with angles a lot, overhead flat lays for multiple products and close ups for details. And I always make sure the background isn't distracting, clean and minimal so the product pops. Nothing crazy, just intentional framing and good light.

I just make it look like something I would actually post on my own page. If it feels like an ad people scroll past it. So I focus on showing the product in my real life, like me actually using it, not just holding it up to the camera. I keep the captions conversational, film on my phone with natural lighting, and never use corporate language. If my friends wouldn't believe I posted it on my own, I know it's too branded.

Instagram and TikTok. Instagram works great for building a visual brand presence through Reels and Stories, and TikTok is where things go viral fast especially for app products. I also use LinkedIn for more professional content but for something like ByteWave I would focus on Instagram and TikTok since that is where the audience actually is.