I would do a review video, highlighting the novelty of a product (because novelty is eye-catching), key selling points (good scent, affordability, etc.), create a sense of desirability around a product (i.e. for this product, I would say something like "this is for the warm vanilla gourmand girlies who want to smell like a sweet treat" so that all the people who love vanilla scents will be eager to buy it), and show how to use the product (for this perfume, I would show how I pair it with a vanilla body lotion to stack scents for the day).

I currently have no direct experience, but as a massive content consumer who has been influenced many times, I understand how marketing content is designed to influence people to buy, and I believe I can use the same tactics to encourage others to buy products.

I would set up a tabling on campus with a cute photo op setup and/or opportunities to receive free products. I have noticed from my experience hosting public on-campus events for my sorority that these factors tend to draw people in as well as encourage them to share with their friends and post on their social medias.