I love Larray and Queen Blackwell so much! The tinder ad they did was the definition of perfect because of how genuine and funny it was to watch them. I think that they know exactly how to engage an audience to listen to understand. I am also a huge fan of Lily Claire who has rose to popularity through her fun and bubbly personality. She’s so real and honest in her content that I feel like I’m her friend!

I think the best-performing TikTok content for beverage brands right now feels organic, visually satisfying, and lifestyle-driven rather than overly promotional. Short-form videos with strong hooks, aesthetic visuals, and relatable moments tend to perform really well. Content like “drink of the day” routines, getting ready clips, study/work days, gym resets, beach/pool days, and late-night runs naturally incorporate beverages into everyday life in a way that feels authentic. I also think taste-test videos, trying new flavors, recipe/mocktail content, and candid first reactions do especially well because they encourage engagement and curiosity. For beverage brands, TikTok audiences respond best when creators make the product feel like part of a vibe or experience rather than just an ad. Fun editing, trending sounds, relatable storytelling, and visually appealing shots help make the content more shareable and engaging.

Authentic lifestyle content feels natural, relatable, and personal rather than overly staged. I think the best content shows real moments and genuine personality while still being creative and visually appealing. People connect more when creators share parts of their actual routines, interests, and experiences in a way that feels effortless and honest. For me, engaging content tells a story — whether it’s a GRWM, a day in my life, styling content, travel moments, or casual everyday experiences. I also think authenticity comes from creating content that matches the creator’s real aesthetic and lifestyle instead of forcing trends that don’t fit them. I’m drawn to lifestyle content that feels inspiring but still attainable, with a balance of polished visuals and relatable moments that make audiences feel connected and included.