I have hands-on experience managing Instagram and LinkedIn for both School of Rock and my freelance clients.

On Instagram, I create engaging content, including reels, carousels, and stories, to boost engagement and attract new audiences. I also monitor insights to optimize posting times and content strategy.

For LinkedIn, I focus on professional branding by crafting thought leadership posts, sharing company updates, and engaging with industry discussions to enhance visibility. My approach to both platforms includes community engagement, trend adaptation, and data-driven content strategies to maximize growth and impact.

I stay updated with social media trends by actively engaging with industry professionals, following creators and brands on platforms like Instagram and TikTok, and observing what content is performing well. Managing social media for School of Rock and my freelance clients allows me to test new trends in real time, while my social media marketing coursework keeps me informed on the latest industry strategies.

In my role as the Assistant General Manager and social media coordinator at School of Rock East Brunswick, I spearheaded a digital marketing campaign to increase engagement and enrollment for our music programs. The campaign focused on leveraging Instagram and TikTok to showcase student performances, behind-the-scenes content, and interactive challenges.

Key elements that made it successful included:

Engaging Content Strategy – I created a mix of short-form videos, student spotlights, and interactive polls to encourage engagement. Videos featuring students performing popular songs received high traction, as they resonated with both parents and young musicians.

Consistency & Optimization – I maintained a consistent posting schedule and analyzed insights to determine the best times for engagement. By adjusting our content based on audience behavior, we increased reach significantly.

User-Generated Content – Encouraging students and parents to share their experiences and tag our page helped us build a community-driven campaign. This not only increased visibility but also strengthened brand loyalty.

Paid & Organic Growth Strategies – I strategically ran targeted ads on Instagram and Facebook to reach local parents looking for music education programs. Combining this with organic growth tactics, such as collaborating with local influencers and engaging with community pages, led to a notable increase in leads.

Call-to-Action & Conversion – Every post had a clear CTA directing users to sign up for a free trial lesson. By optimizing our landing page and ensuring a seamless sign-up process, we converted a high percentage of inquiries into actual enrollments.

As a result, our engagement on Instagram increased by 40%, TikTok views tripled, and we saw a 20% increase in student sign-ups over three months. This campaign reinforced the power of community-driven content and strategic digital marketing in driving real business growth.