I feel stronger creating video content, especially stories, because that’s what I already post in my everyday life. It feels more natural and authentic to me, and I’m comfortable filming quick clips, outfit transitions, and get-ready-with-me style content. Video lets me show personality, movement, and how an outfit actually looks throughout the day, which makes the content feel more real and engaging.

I already use Nuuly religiously and have curated my favorite pieces, so creating content would feel really natural for me. For class and everyday errands, I’d rent jackets and style them how I actually dress for campus with leggings or comfy pants, sneakers or UGGs, and a tote or backpack. I’d film quick mirror clips, walking to class, grabbing coffee, or running errands so it feels very real and not over styled. For going out, I’d use Nuuly for date party dresses, plus going out tops and jeans for nights when it’s more casual. I’d show a short get ready with me with friends and the finished look before heading out, including themed or date parties. The goal is to show how Nuuly fits seamlessly into college life from everyday class outfits to nights out using pieces I already love and actually wear.

I would make Barebells feel fun, shareable, and everywhere on campus. I'd appeal to viral content like blind taste tests, flavor brackets, and study snack reviews that easily engage students. In person, I would host pop-ups at gyms and high-traffic areas with interactive sampling that sparks curiosity in the product. I would also collaborate with student influencers and organizations to expand awareness. The idea is to make Barebells feel like a trend students want to be part of.