Interview Questions
Elixir Shots
Social Media Strategist (Owned Channel)

What's a way an IG account can get more followers?
UGC content & influencers are key nowadays for growth! Even working with small creators can help—when I worked with Mom Water we had a smaller budget but we’re still able to maximize reach with several smaller-scale partnerships.
Elixir Shots
Social Media Strategist (Owned Channel)

Can you provide an example of a successful marketing campaign you have analyzed?
When I worked for Altar’d State’s marketing team, I Helped run their viral sorority rush fall 2025 campaign. In order to measure our results, we had to do a lot of manual campaign measuring because the content deliverables were spread out across many sororities nationwide. By tracking the engagements to each video we were able to measure several million impressions—and permission to continue the campaign the next year!
Elixir Shots
Social Media Strategist (Owned Channel)

How do you stay updated on the latest digital marketing trends?
As 22 year old post grad girly I’m confident to say I’m chronically online. As a marketing professional, i’m a compete nerd for everything happening in the industry right now—I use linkedin newsletters often!


