I start off by playing around on a brands website, checking out the fonts, colors, and designs they use to market their brand and products. I'd move on from that aspect of the website and dive into their mission, founder story, and values to play around with how to align them with my storytelling. I'd go from there and check out their social media accounts, looking for similar or different elements. I'd move onto my content creation marrying these elements together and adding in my story and vision, oftentimes using color as a key factor of my creation. When creating my content, I am telling a story and creating an experience, not just showing a product.

Yes!!!

In my work as a tour guide for study abroad students, I filmed and created content while on the trips, both engaging students by having them be a part of them and without students showcasing the beautiful destinations we were in, and got them in to our social media manager in a timely manner. These videos help keep and grow our brand, with some videos reaching 112k+ views