I think targeting websites that college students use, like Quizlet or targeting the word textbook and such, would be a way to increase growth. Students are always looking for homework answers so target the websites where they will be looking.

Right now, it is Disney+ since they have so many different movies and shows. I can watch an old Pixar movie or I can watch a Marvel movie. Then, when I am looking for something to have in the background or to take a break from movies, I have the Nat Geo. I like the range and I know I will always find something I can watch even if I've already seen it so many times before