To drive utilization of the Sephora x Uber Eats limited-time offer, I’d highlight urgency with countdowns and “while supplies last” messaging, pair it with seamless swipe-up links for quick checkout, and showcase fun content like unboxings or GRWM videos. Leveraging user reposts and framing it as a VIP perk would create buzz and social proof while encouraging fast action.

Kappa Kappa Gamma; Delta Alpha Chapter and Justice Association

It really depends on the type of video content I’m creating. For short-form content like TikToks or Instagram Reels, it usually takes me around 1 to 3 hours from start to finish, that includes brainstorming, filming, editing, and adding captions or effects. If it’s a trend-based video or something more casual, it can be quicker, maybe 30 minutes. But for more planned-out or polished content, especially if I’m scripting or doing multiple takes, it can take a bit longer. I like to be efficient, but I also make sure everything feels clean, on-brand, and engaging before posting, so I’d rather take the extra time than rush it.