It really depends on the type of video content I’m creating. For short-form content like TikToks or Instagram Reels, it usually takes me around 1 to 3 hours from start to finish, that includes brainstorming, filming, editing, and adding captions or effects. If it’s a trend-based video or something more casual, it can be quicker, maybe 30 minutes. But for more planned-out or polished content, especially if I’m scripting or doing multiple takes, it can take a bit longer. I like to be efficient, but I also make sure everything feels clean, on-brand, and engaging before posting, so I’d rather take the extra time than rush it.

To stay updated on the latest social media trends, I regularly follow platforms like TikTok, Instagram, and X (formerly Twitter), paying close attention to what’s trending in audio, hashtags, memes, and visual styles. I also follow creators, brand accounts, and marketing pages that are quick to adopt or explain new trends. When something starts gaining momentum, I look at how it’s being used across different communities and then brainstorm how I can adapt it in a way that aligns with my brand, voice, or goals.