Interview Questions
BeReal.
BeReal Ambassador Program

If you were tasked with driving 150 BeReal app downloads, what creative strategies would you use to achieve this goal?
To drive 150 BeReal downloads among the post-grad Gen Z demographic, I’d position the app as the grown-up alternative to Snapchat. BeReal is more authentic, less curated, and better aligned with the reality of post-college life. The core strategy would lean into virality and relatability by launching a “BeReal at Work” challenge in NYC, where micro-influencers (3K–50K followers) document their unfiltered day-to-day lives—morning commutes, desk lunches, gym runs, and happy hours—using BeReal. These type of videos do great on TikTok! One viral moment or a few key creator partnerships could easily surpass the 150-download goal through authenticity and social proof.
BeReal.
BeReal Ambassador Program

Are you a BeReal user? If so, why do you like BeReal?
Yes! BeReal is such a fun social app where my friends and I can just be silly and authentic. We have strayed away from using Snapchat as we have grown up and think BeReal is a better alternative to stay connected casually!!
BeReal.
BeReal Ambassador Program

Are you currently living in New York?
I will moving to NYC in September starting a full time position!