I’d say Rhode is doing some of the best work on TikTok right now because it never feels like they’re trying too hard. The content is product-focused, super natural consisting of real routines instead of staged ads. They lean into clean visuals, soft lighting, and that effortless cool-girl energy. They also let creators lead the voice instead of sounding corporate, which makes everything feel more trustworthy. It’s polished but not overproduced, and that balance is exactly why it works.

TikTok is about energy and real, vulnerable personality. Instagram is about identity and like your own personal mood board that is public for any and everyone. If something is messy, funny, commentary-driven, or I’m testing, it goes on TikTok. That’s where personality wins. If it’s polished, aesthetic, and adds to the overall story of who I am, it goes on Instagram. While they both go hand in hand, TikTok builds reach, Instagram builds brand.

If I had full budget and creative freedom for Laughland, I’d lean into the idea that whitening isn’t about vanity, it’s about polish. I’d build a short content series around moments, like getting ready before a dinner you care about, packing for a trip, sitting in your car before an interview, little in between scenes that feel personal but elevated. The ones that we care to look good for, but don’t need a glam squad. No over the top transformations, no loud “confidence” speeches. Just subtle visuals, clean lighting, good music, close shots, and that understated energy of someone who knows they’re about to walk into a room and be perceived. This hones in on the level of relatability and allows consumers to see real-world usage of the product which would only convince them even more to invest. Laughland becomes part of that routine. Not the headline, just the detail that makes everything feel finished.