If I were a poppi flavor, I know I would be classic cola. I am someone who prioritizes my health and what I use to fuel my body, but admires the classics. My taste in music, art, books... all of it is reflective of the classics I enjoy. But my creativity and personal style puts a twist on things that have nostalgia to make them my own.

As a driven self-starter who has held nearly a dozen social media management roles in the past four years, I believe I embody the experience and creative eye you are looking for. In one of my most recent roles as a social media manager for NJ Warriors Hockey, I created weekly, original content and a digital marketing strategy for the organization’s Instagram and TikTok profiles. My successes were measured in KPI metrics including following and engagement, which I was able to help increase by 11.6% and 23,800% in a 90-day period. In another role as Public Relations Coordinator for Phi Sigma Sigma at Montclair State University, I developed a multi-channel social media strategy and created engaging content for two consecutive terms. My contributions positively portrayed the organization’s brand image, including material surrounding membership recruitment, philanthropic efforts, and student academic achievements. Toward the end of my second term in the position, I was able to increase Instagram reach by 34% and overall impressions by 114%, as well as train the incoming coordinator to ensure a seamless transition into the role.