Tiktok and Instagram Reels certainly have the most potential for marketing opportunity due to their short-form content formats. If a brand has the ability to catch the eye of consumers in a short amount of time, it can often result in an immediate purchase. On top of that, people often go to both platforms when searching for beauty and wellness product recommendations.

I would create content that highlighted natural materials through close-up shots displaying the quality of the fabrics in natural lighting while detailing (through simple captions or voiceovers) the benefits of non-toxic textiles. To exemplify comfort, the content would need to include examples of everyday wear in both casual and more formal situations. O