Interview Questions
OverHerd
Brazilian UGC Creator for OverHerd

Can you describe a successful social media campaign you've led in the past?
OverHerd
Brazilian UGC Creator for OverHerd

WHere in Brazil are you based and what is your Fluency in portuguese?
Rio Grande do Sul. I'm 100% fluent in Portuguese (my first language).
OverHerd
Brazilian UGC Creator for OverHerd

How do you ensure the content you create resonates with the target audience?
First, I need to know my audience (who I'm trying to reach), from their age and gender to their pain points and desires. Then, I adapt to their language, such as: young audience = quick cuts, slang, ironic humor, etc. Storytelling is also very important. I like to test some creative formats, and what goes viral the most is analyzed and replicated again.