Before reviewing products, I try not to search up other people's reviews on social media to ensure my content is not clouded by outside opinion. Additionally, I try to make my reviews as honest and detailed as possible, discussing a wide range of elements to the product.

As someone who is a lover of all things beauty, some qualities I consider when reviewing beauty products are affordability, quality, texture/scent, ethics, and overall ability to integrate into my lifestyle. Having tried a wide range of beauty brands, Pacifica consistently stands out to me for its strong ethical values, accessible price point, high-quality formulations, and availability at many of the retailers I regularly shop from. Pacifica aligns closely with my standards when reviewing beauty products, and I especially admire the brand’s commitment to cruelty-free and clean beauty. I have been pescatarian since high school for environmental reasons, so supporting cruelty-free beauty brands is both personally meaningful and deeply important to me.

• Sampling events in collaboration with my my marketing/retail club FORM

• Come gym with me (vlog style video, showing how Barebells fits into my daily routine)

• Sampling Barebells at or outside different Rutgers gyms (street interview style)

• Tabling Barebells for a Rutgers sports related event (ex. taekwondo tournament, 5k race, weight-lifting club practice)

• Jumping on popular Tiktok trends

• Giveaways (tagging friends/reposting as part of the rules to increase engagement)