I would prioritize delivering to off-campus housing because packages/mailers are usually delivered in bulk and isn't delivered to individual dorms, whereas delivering packages to off-campus residents is much easier, and packages can be delivered to specific apartment mailboxes.

As someone who has been a MUJI consumer ever since middle school, I would be honored to have the opportunity to create content that reflects MUJI's brand personality. I love how MUJI has a minimalistic yet iconic style -- it's easy to tell when someone is sporting a MUJI pen or notebook due to the brand's "less is more" philosophy.

Here are two content ideas I have in mind that reflect MUJI’s brand style: 

Students will be asked to write down a goal they have for the semester or for midterms, and the video will feature them using MUJI stationery in exchange for a postcard (with the giveaway code). The video would be filmed at a tabling event outside a student center, bus stop, or club event on campus. The concept for this video is for students to slow down, and express themselves intentionally — which ties into how postcards symbolize tangible connection and curated memories. The end of the video can fade out with a simple text overlay such as “Simple tools, thoughtful design. Scan your postcard. Win your MUJI essentials.

A cinematic video walking across campus and placing a MUJI giveaway postcard on a bus stop board. The camera will slowly zoom into the postcard, bringing the QR code and “MUJI Giveaway” text into focus. The video will also end with another simple text overlay like "Everything you need. Nothing you don’t. Scan your postcard to enter #MUJIOnCampus Giveaway.”

Yes, I live off-campus!