In my opinion there are a few easy steps to follow In order to win people over with email content. A great first step is building a relationship with your customers. Here it is important what you say in the headline: short, powerful, convincing. Secondly, successful email content is about balance. There are a few questions that help writing an email: Why are you sending this email?; How do you want them to feel?;What do you want the reader to do?; Regardless of audience or type, email marketing content has to be eye-catching, inspire clicks, and leave the reader fulfilled. Some great way to catch attention in a email marketing are: to make the content skimmable, keep the content consistent, make the call to action loud and clear. The main goal of the email is to help buyers make confident decisions.