In my opinion, social media is not just about posting consistently but about creating a presence that evokes emotion. Depending on the product, those emotions might involve understanding, storytelling, or belonging. Ultimately, the most successful brands build a sense of community that transcends trends.

I recently analyzed the spotify wrapped camapign which has been going on for years. It mixes personalization, and social identity bias in order to make spotify feel like an experince. By using both of this behvioral science techniques they make it so that not only users feel nostalgia at seeing everything they have heard through the years and listen again. But they create FOMO as users flood social media with their results, those who dont use Spotify feel like they are being left out of this experience.

I keep up with digital trends by following marketing creators on LinkedIn and TikTok, staying active on Social Media Today. I also monitor trending formats directly on platforms to understand how audiences are interacting in real time.