I would create content that blends clean, aesthetic visuals with real, everyday moments. I’d use natural lighting, soft summer tones, and simple routines to keep it polished, while filming relatable scenarios like getting ready for class or going to play tennis with friends. My goal would be to make the content feel effortless and authentic, like sharing a favorite skincare find while still highlighting Chasing Summer’s clean, cruelty-free, carefree vibe.

Yes, I would be very comfortable creating content for both TikTok and Instagram. I understand how to tailor content to each platform short and story-driven videos for TikTok, and visually appealing content for Instagram. I also believe Pinterest would be a strong platform for this audience. Aesthetic, high-quality photos of the product can perform extremely well on mood boards and beauty inspiration pages, creating long-term traction and discoverability. Pinterest users actively search for beauty inspiration.

TikTok, in my experience, has been one of the most effective platforms for gaining traction on products. I have generated over 50,000 views on my hair reviews and hair dye content, showing that my audience actively engages with beauty recommendations.