I think TikTok is the most effective marketing platform because its algorithm is centered on user preferences rather than networks. This means that a person doesn't need to have a large following or be a famous influencer to gain visibility on the platform. Any ordinary person can gain exposure on it, and you can have almost no followers and still receive thousands of views. A large part of marketing is brand awareness and exposure, so I would say TikTok effectively achieves those two goals as far as increasing visibility.

I have previous experience in search engine optimization when I was writing blogs on the website of a coworking company, and the way I approached it was by crafting my content in a way that highlighted important topics relevant in the company's industry while researching and implementing the key words people typically entered when looking for coworking spaces such as "office space", "work space", "flexible", etc. My approach increased website traffic by 3%, and it is an approach I would use again.

I have a few ideas, more of which I would rather wait to share if selected as a creator for the brand. But I will share one idea I have which is to record a video of me eating donuts or something unhealthy and asking why i haven't seen results yet and then a cut to me eating man cereal and showing that nothing beats the power of a breakfast fueled by protein and creatine