I’d capture the energy by filming the anticipation leading up to the delivery during a watch party with my roommates, where we’re all clearly craving something sweet but don’t want to leave the house. Once it arrives, I’d focus on the fast, genuine reactions and sharing the cookies together in real time. Showing that shared “we needed this” moment makes the content relatable and positions Insomnia as the perfect late night treat without interrupting the fun.

I haven’t done live selling or TikTok Shop videos yet, but I’m very comfortable on camera and confident talking about products I genuinely use and enjoy. I’m naturally social, good at engaging people in real time, and I understand how to blend trending formats with organic, everyday content, which would translate well to TikTok Shop by keeping it authentic and engaging.

I stay authentic by creating content that’s rooted in my real routines, relationships, and interests, not staged moments or forced messaging. I use trends as a guide, but adapt them to fit my personality and everyday life, and I’m intentional about sharing honest moments and genuine reactions so the content feels natural, relatable, and true to me.