Since I’m applying for a content marketing intern position, I don’t have formal experience creating a case study yet. However, I can share an example of a personal project or academic work where I applied similar skills. For instance, in a recent class project, I researched and wrote a comprehensive report on how a specific brand improved its online engagement by creating content that addressed customer pain points. I analyzed the brand’s approach, including blog posts and social media campaigns, and presented data on increased traffic and engagement as a result of this strategy. This experience gave me hands-on practice in research, writing, and measuring the effectiveness of content—skills that I can apply in creating case studies in a professional setting.

To research and select blog topics that resonate with a target audience, I start by reviewing audience insights from analytics and social media to identify common questions and interests. I also use tools like Google Trends and keyword research to spot popular and relevant topics. Then, I look at competitors’ content to find gaps and opportunities. Finally, I ensure the topics align with the brand’s goals and SEO best practices to maximize reach and engagement.

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