I treat feedback and analytics as tools to make my content stronger. I first review what worked and what didn’t - like which hooks, visuals, or captions got the most engagement. Then I experiment with small changes, test new approaches, and track results to see what resonates best with the audience. I see it as a continuous cycle of learning and improving while keeping the content authentic and relatable.

When I get a creative brief, I start by understanding the key message and the brand’s tone. Then I think about how I would naturally talk about it in my own words or show it in real life. I focus on making it relatable, fun, and true to my own style, while still following the brief. That way, the content feels authentic to both me and the audience.

When coming up with hooks, I focus on what grabs attention in the first 1-3 seconds. I look at trending sounds, TikTok trends, and what other creators in similar niches are doing. I also think about what would make someone pause - like a surprising fact, a relatable situation, or a bold question. For book content, I might highlight an intriguing plot twist, a relatable character moment, or something that sparks curiosity. I try to make it fun, relatable, and visually engaging so viewers feel compelled to watch the whole video.