When I read or watch a beauty product review, I look for authenticity, specific results, and real-life use. I’m most influenced by reviews that show the product being used, explain both the pros and cons, and demonstrate how it performs over time rather than just giving a first impression. I also appreciate before-and-after visuals and reviews from creators whose skin type, lifestyle, or beauty preferences are similar to my own because they help me determine whether a product is a good fit for me.

Yes

While I have not directly managed large-scale Meta ad campaigns, my marketing coursework and internship experience have taught me the importance of audience targeting, creative testing, and performance analysis when improving ROI. I would focus on identifying the right audience, testing different creatives and messaging, monitoring key performance metrics, and making data-driven adjustments based on what is generating the strongest engagement and conversions. I’m eager to continue building my experience in paid social advertising and learning best practices for campaign optimization.