I’m very involved on campus as an RA and a leader in multiple clubs, which puts me in constant contact with a wide range of students. I would use these roles to naturally introduce ColourPop through community events, residence hall programs, and club gatherings by incorporating fun sampling moments like mini glam stations or themed beauty nights. Because I already help plan and host events, I’m able to create engaging, social experiences that encourage students to try the products, share on social media, and talk about ColourPop organically.

I would primarily engage my audience through Instagram stories and feed posts by consistently incorporating ColourPop into my everyday content. By encouraging audience interaction through polls, comments, and story engagement, I’d create excitement around the products while keeping the promotion authentic and relatable.

What I love about ColourPop is how fun, accessible, and creative the brand is. I’ve used so many of their products, but the glitters are my absolute favorite, they’re easy to apply, long-lasting, and instantly elevate any look. ColourPop makes experimenting with bold colors feel effortless and inclusive.