I’d describe a scent by tying it to feelings, memories, or everyday experiences—like “fresh like morning rain” or “warm and cozy like vanilla and cinnamon on a chilly day.” Using relatable, sensory language helps viewers imagine the scent even without smelling it.

I’d go with TikTok and Instagram because they’re highly visual and great for short, engaging content that people actually want to watch and share. TikTok is perfect for trends and discoverability, while Instagram lets you showcase products through posts, Reels, and Stories to connect with an audience more personally.

I’d focus on making content that’s relatable, visually appealing, and tells a story people care about. Using trends in a unique way, showing real-life use of the products, and adding a fun or unexpected twist helps the brand grab attention and feel memorable.