classycleanchic – this creator (Emerson) is one of my favorite creators. She is known for posting very short, simple videos of her wearing a variety of dresses that pertain to a wedding's dress code. There is usually no voiceovers, just a 1-2 second clip of her in a each dress to showcase the way the dress moves, fits, and flows. I love that not only is she showcasing fashion that is more easily accessible and affordable through Amazon, but that she also isn't showcasing these products in a forceful way. She isn't talking about the dress, giving her opinion on the feel or the fit – she is just wearing it. It's clean and simple and quick.

Annaxsitar – I adore Anna and the way she showcases her personality through all her videos. Whether it's with her fiance, or posting reviews of Starbucks drinks, she has built her brand upon authenticity and navigating 20s as a young woman and I rarely ever feel like her brand partnerships are forced. When creators are able to establish a trusting relationship with their followers, it allows their audience to trust in who/what brands they partner with!

There are so many beverage brands (energy drinks, alcohol, wellness/health drinks, and everything in between) that I think now more than ever it's important for brands to create a distinction on what makes their product different. Being cheaper or having cuter packaging isn't cutting it in today's economy – successful brands are those that distinguish their product beyond the marketing strategy.

When it isn't scripted – videos with obvious product placements are extremely off-putting and overall give a bad first impression of not only the creator but the brand as well.