I stay updated on social media trends by being active on the platforms daily especially TikTok and Instagram and paying attention to trending sounds, formats, and hooks that are gaining traction. I also save videos that perform well so I can study why they work, whether it’s the pacing, caption style, or storytelling. I follow other creators in different niches to see how trends are being adapted creatively. That way, I’m not just following trends I’m understanding how to tailor them to fit a brand’s voice and audience.

I’ve been creating TikTok and Reels content for the past few years, primarily focused on lifestyle. I’m comfortable filming talking-head videos, voiceovers, day in the life content, and product demos that feel natural and engaging. I handle everything from scripting and filming to editing and adding captions, always keeping current trends and hooks in mind. My focus is creating content that feels relatable while still being optimized to perform well on social platforms.

What I really like about Bronco Bagels’ branding is that it feels genuine and playful at the same time. It doesn’t feel like a typical bagel brand it has personality, makes you smile, and gives off a vibe that you’re getting something fun, fresh, and worth trying. It’s the kind of branding that makes me want to pick it up and show it to others.