I’d focus on consistency and real student connection. By showing Saint James regularly in my content, bringing it to club meetings and events, and creating moments where people can actually try it, it would start to feel familiar on campus. As an advertising student and RA, I’m constantly around student spaces, so I’d make Saint James part of everyday campus life, not just a one-time promo. Over time, that repeated exposure and genuine word-of-mouth would help make it a recognizable and loved brand.

I’d use my social media to make buying Saint James feel simple and natural, not forced. I’d post it as part of my everyday routine and clearly point people to where they can get it, whether that’s Amazon for convenience or local stores for quick pickups. I’d use captions and stories to casually remind people where it’s sold, while keeping everything authentic and easy so it actually feels doable to purchase.

I’d introduce Saint James to campus by using the clubs and communities I’m already involved in as natural ways to get it in front of students. As an advertising student at Penn State University, I know exposure works best when it feels organic, and my clubs are the perfect spaces for that. Between meetings, events, and social content, there are so many built-in opportunities for students to try Saint James and start talking about it. I’m also a Resident Assistant and the Director of Communications for Happy Valley Comm, along with being involved in several other organizations, which keeps me constantly connected to campus life and makes it easy to create real, student-driven exposure.