It all depends on what each brands community looks like on both platforms. Some brands have very similar platforms, whereas others have different demographics and engagement. It's all about identifying who the audience is, what they like, and how to speak to them.

When developing my content ideas I do a lot of research within the content style I'm planning to create. This helps me narrow down what works best, while also finding ways to apply my own voice to it. I also like to keep videos entertaining through frequent edits/cuts and highlighting key moments. Luckily, myself and the people in my life have very interesting and quirky personalities, so that also gives my content an added boost for engagement.

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