A
She/Her/Hers
Alyson
I’m a graduate student from USC in the Communication Management program with an emphasis in Entertainment and Marketing.
I’m a graduate student from USC in the Communication Management program with an emphasis in Entertainment and Marketing.
About Me
University of Southern California
Class of 2023
Los Angeles, CA, USA
Interests
Entertainment
Marketing
Brands I Follow
Interview Questions
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
I would say Amazon because while they do have their own ambassador/influencer program, they also get free "ads" where people are willing to talk about the products/items purchased on the website. I think this strategy of using influencers as well as having free advertising from everyday people is one way to stand out.
Peacock
Brand Partnerships Survey
What's one recent brand collaboration that really resonates with college students specifically?
I think Celsius or Alani Nu have really resonated with college students as I feel like their main target audience are people between the ages of 18-25. Their overall message of energy drinks and their use of influencer marketing has really help promote and grow their brand and their products.