Yes!

I’ve created engaging content both independently as a UGC creator and through brand experience. I’ve worked with brands like Partiful, Cosmos, Widgetable, Hevy, and Mask.ai, creating TikTok and Instagram content designed to feel native to each platform. That’s helped me understand strong hooks, pacing, and what drives engagement. On the corporate side, I created real-time social content during the International Emmy Awards, capturing and editing red carpet moments for Instagram and TikTok, and supported content strategy at Burberry by analyzing trends and performance. Across all of this, I focus on creating content that feels timely, authentic, and aligned with what audiences actually want to engage with.

I stay up-to-date with social media trends by being really active on platforms like TikTok and Instagram, but also by being intentional about how I consume content. I pay attention to recurring formats, sounds, and creators that are gaining traction, and I try to understand why something is working!