To make Saint James Tea a recognizable and loved brand on my campus, I’d turn it into the go-to drink for all the moments students already love — tailgates, chill dorm nights, study sessions, and game days. I’d start by getting my sorority sisters involved, maybe with a cute “Sip & Style” night where we decorate bottles, take pics, and try different flavors. I’d post recap content, tag the brand, and encourage everyone to share their favs.On the lacrosse team, I’d bring Saint James to practices or recovery days and turn it into a post-win ritual (because nothing hits like a cold tea after a long game). I’d document those moments in real time — sweaty, hyped, and holding a bottle — to show it’s not just pretty, it’s real fuel for our busy lives.I’d also love to create “Saint James Spotlights” featuring students across campus sharing their flavor of the week — making it feel like a community vibe, not just a product. Basically, I’d use the power of peer influence, campus culture, and content to make Saint James feel everywhere — and something everyone wants to be part of.

To encourage people to purchase Saint James Iced Tea from both Amazon and local stores, I’d create fun, authentic content that highlights how easy and accessible it is to grab a bottle wherever you are. On TikTok and Instagram, I’d lean into relatable content like:“Day in my life” vlogs where I grab Saint James at my local store or show it as part of my study snack runs. I’d tag the location and add a quick CTA like “You can also order it on Amazon if you’re not near one!”Amazon unboxings or “refresh restock” hauls with Saint James as the star drink — linking it directly through my storefront or in the caption for easy conversion.Mini challenges or giveaways: “Grab a Saint James from your local store or order from Amazon, show me your flavor pick, and I’ll repost or send a little surprise!” That gets people involved across platforms.Basically, I’d make buying Saint James feel like a no-brainer, whether you're out and about or ordering in — and always tie it into real moments from my life to keep it natural and engaging.

I am apart of Omega Phi Alpha Sorority and Virginia Tech Women's lacrosse team. I would love to host social events with my sorority making the sponsor Saint James Iced Tea! I would take pictures with all of the girls and post it on our instagram that has thousands of followers