Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
Ill look at the analytics and see what could go better, figure out the underperforming contents(hooks,delivery,visual,CTA,etc) and improve the right problem instead of changing everything
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
By keeping the brief as the core of the message instead of doing it “by the book” add emotion into a message and still delivering the preferred narrative
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
I look at hook as a pattern interruption with psychology. By making it relevant and relatable keeps people hard not to watch. Once we found what fits all that the ultimate goal is keeping it “native”



