“GRWM” (Get Ready With Me) TikTok featuring Huron products in a fun, relatable morning routine that highlights ease and performance. Before & After Transformation Reel showing quick, punchy visuals of how Huron products elevate everyday grooming. Community Spotlight Post where a customer or micro-influencer shares their personal care routine with Huron, adding authenticity and social proof.

I led a campaign that combined trending TikTok audio with short-form tutorials and partnered with 3 micro-influencers to amplify reach. The outputs included 10 TikTok posts and 6 Instagram reels, plus cross-promotion through influencer accounts; the outcomes were a 25% increase in followers, a 40% boost in engagement, and a noticeable spike in website traffic during the campaign period.

I stay updated on the latest TikTok and Instagram trends by consistently engaging with platform content, following trend-focused creators, and monitoring insights from industry blogs and social media analytics tools to quickly adapt and apply what’s relevant for the brand.