One recommendation for Dianna to implement into her TikTok strategy is to create themed content days. For example, she could create content around themes such as fitness Mondays, beauty Tuesdays, health Wednesdays, etc. This will help her to build an audience around her content and bring in more viewers. Additionally, she can use this strategy to increase engagement by creating hashtags related to each theme and encouraging her viewers to use them.

One strategy Home From College can use to grow to even more student users in Q1 2023 is to focus on developing partnerships with other college-focused organizations. This can include partnering with student organizations, alumni associations, and student services providers to promote Home From College to their members. Additionally, Home From College can leverage social media platforms such as Instagram and TikTok to reach college students and introduce their services. Lastly, Home From College can consider running targeted advertising campaigns on college-focused websites and within college-focused publications.

TikTok is a great platform for local artists and brands that could get discovered there. With TikTok, people can showcase their talents and humor which can then make other people's day.