Cameron Wilson, camwil@sas.upenn.edu

As a college students, Uber is my best buddy. It accompanies me through things that are quintessentially "college" like late-night food ordering, game days, interview days, or late night studying. I would incorporate an advertisement for Uber into these small school traditions that feel everyday for students like me.

And then around bigger college moments like homecoming, finals week, or traveling back home, I would show how how Uber fits into those moments, especially for getting around safely.

For physical landmarks, I think using recognizable spots on campus as pickup points would make it feel more familiar too. Someone could say something familiar like, “meet here after this event” and students watching the campaign would recognize the landmark.

Overall, I would want to focus on what students are already doing and make Uber feel like a natural part of that.

"honestly most of the time it’s the coffee, not the lack of sugar.

if it’s super bitter, try slightly cooler water or a different grind size—that alone helped me a lot.

i also started adding little things instead of sugar—like cinnamon, a splash of milk, or even a tiny pinch of salt (sounds weird but it works).

i’ve tried a few flavored things too—POCA was one that didn’t taste super fake to me—but tbh getting the brew right made the biggest difference. it also is low calories but still tastes sweet"

(Notice low caps for authenticity!)