I’d share Vita Coco by working it into the parts of campus life I already post about. Most of my content is built around being a busy CU Boulder student trying to balance classes, Greek life, brand work, and being with friends. As someone who already drinks these in my daily life videos you would see them in GRWM before Red Rocks shows, study days, and post-Flatirons hikes. I’d focus on media that feels casual and real, not like an advertisement. On campus, I’d activate through Alpha Phi and other Greek life orgs, creator clubs like Adobe Creative Club, and wellness or outdoor groups. I already work with a lot of student orgs through University Tees, so I’d also use those connections to bring Vita Coco into chapter meetings, philanthropy days, and campus events with sampling and Piña Colada mocktail moments that people actually want to grab and post about.

My favorite product is the Piña Colada Juice. I love using it to make mocktails when I’m getting ready for a Red Rocks show or a rave. Then on my more outdoorsy days, I love bringing the original Coconut Water with me to hike the Flatirons. It keeps me hydrated especially because I get dehydrated super easily.

I’d make Cocomelt into a study break moment. I’d start a series called “Cocomelt Breaks” where I film 10–15 second clips of students between classes unwrapping the chocolate, and talking about one thing they’re stressed about. I’d film in quiet spaces and add simple captions like: “Two minutes. One square. Reset.” We want it to be associated with an escape from reality in a sense.