I would use my social media to bring awareness to a campaign I would create! I would donate product to various women shelters, and also go around campus to promote, daily. I would enlist some friends to help me create posters, QR codes, ect. to place around not just campus but as well as popular places for college kids.

"glossier" has a slick minimalistic feed that is cohesive throughout. They have diverse models including those of different race, skin types, and complexions. A brand known for their affordable simple makeup and skincare- and their signature baby pink. When you see said pink you are naturally prone to think about glossier, as they have done a phenomenal job with branding. As well as the many Instagram reels breaking up their feed, some with familiar celebrity faces. On their Instagram we see their products placed next to bathroom sinks, or on vanity shelves. Showing us as consumers that we could see these things apart of our daily- normal, lives.