My goal for onboarding is to handle the logistics so the partner can focus entirely on the creative. If they’re asking 'What's next?', I haven't onboarded them properly.

Identify Your Non-NegotiablesDefine your Value Pillars before you start searching. If your brand is "Eco-Conscious," "Minimalist," and "Bold," anyone who promotes fast fashion or cluttered aesthetics is an automatic "no," regardless of their reach.2. Perform the "Vibe Audit"Don't just look at their highlights; look at their history:The Scroll-Back: Look at their content from a year ago. Is their message consistent, or do they flip-flop on their beliefs?The Follower Sentiment: Read the comments. Does their community value them for their insight or just their aesthetic?Adjacent Interests: Ensure their other partnerships don't contradict yours (e.g., a fitness influencer who also promotes sugary energy drinks).3. Use the "Three C’s" FrameworkUse this table to quickly vet your shortlist:CategoryWhat to Look ForRed FlagContentHigh quality, consistent tone.Overly scripted or "salesy" posts.ConnectionAuthentic dialogue with fans.High follower count but zero comment depth.CredibilityExpert status in their niche.Promoting anything and everything for a paycheck.Export to Sheets4. The Outreach "Vibe Check"When you reach out, don't send a contract—send a question. Ask: "What about our brand mission actually resonates with your personal goals?" Their answer will tell you immediately if they are a partner or just a vendor.