The other day, I stumbled across a Forbes article talking about how celebs are opening stores for their booming beauty brands. Maybe you've heard of Skims, Kim Kardashian's shapewear brand. Fans and consumers alike have been flocking to her online store. Her Instagram and other online content has helped push her business, and now she is collaborating with other celebrities such as Lana Del Rey.

Skims is set to launch two new locations on both sides of the US this year. According to the New York Times, the brand is now worth a whopping $4 billion. With the establishment of these new in-person shops, company revenue will continue to skyrocket.

Kardashian's brand is not the only one we can expect to see in US malls, however. With more celebrities launching new brands of makeup, clothing, and the like, we can forsee these announcements becoming a trend.

I'm against this trend. Don't get me wrong, I applaud the celebreties trying to get their business off the ground. However, I don't think launching in-person stores will generate much more revenue. People who have the money to buy these expensive items have access to a computer and can continue to buy these items online.

KKW is set to take up about 5,000 square feet of store space in just her two locations by the end of the year. While other online stores have in-person locations, celebrity brands tend to be more expensive than more general ones. If too many celebrities open stores in one area, it takes away the accessibility that malls and store clumps provide. Some malls, like the big one in my location, are geared toward younger people, like teens. Today, about 1/3 of teens have jobs, so these expensive stores would likely not profit much from this endeavor.

At the end of the day, celebrities are well-versed in making money. Opening stores may work for some and not others. Owning a business is trial and error, and this venture is no different.