One area of opportunity for Dune would be connecting with Influencers to get word spread about the brand! For example, you can work with Makeup Influencers and have them show that wearing Dune Suncare won't leave a white cast on their face and mess up your makeup. Dune can also connect with influencers whose audiences are all about being outside (camping, hiking, surfing, cross-country road-tripping). These people wear sunscreen everyday and those Influencers can promote Dune to show the amazing skincare-benefits. Lastly, showing how inclusive Dune Suncare is because of its clear gel is such a big killing point to your brand. Working with influencers of all skin colors and types would be amazing to spread the word to a lot of different people. These are all opportunities for Dune to dive into across all social channels.

Rare Beauty has done an amazing job at building its brand. They understand the importance of social media, influencer marketing, and they also are killing their TikTok game. One marketing strategy Rare Beauty has focused on has been hosting events for Influencers. Now, brands do this all of the time. What made Rare Beauty's event stand out was that Selena Gomez was there and met with every single influencer to create a TikTok with!! This helped the brand reach such a wide variety of audiences and so many people, it really sparked an interest in Rare Beauty. Not a lot of celebrities are doing this at their Influencer events and it just continues to show how personal Selena is and how Rare Beauty is a great brand to support. Additionally, Rare Beauty is a brand based off inclusivity which is shown on all of their socials and with their wide shade ranges. They create products that enhance and celebrate natural beauty which is such a breath of fresh air given the overpowering beauty standards of today. All of this is recognizable through their social strategy and has helped Rare Beauty become the brand that it is today!

Here are the steps I would take to create an Instagram Story for a brand without any assets or information! Step 1: I would start by understanding the brand's identity, values, and target audience. Once I have that I can create content that resonates with the brand's image. Step 2: I would gather research about the brand's industry or services. I can also look for inspiration from competitors and trending topics. Step 3: To create a concept for the story based on the research I found. Step 4: Includes copywriting and crafting engaging and concise copy for the Instagram Story. There are online tools to use for inspiration if I was having a hard time creating my own copy or, looking to similar brands for inspiration can also help! Step 5: Source the images I would want to use for the story. Since we don't already have images to use, some sources to look to for free images include stock photo websites (Pixabay, etc.). I can also use my own editing and digital media skills to create my own graphics on platforms like Canva. Lastly, another option is User-Generated Content. This option is usually pretty good to find images and video that match the brands style well. After all this has been collected it is time to design the Instagram Story. There are plenty of creative editing platforms to do this on, including Instagram's own built-in features. The key thing in this step is to ensure that the colors, fonts, and overall style align with the brands identity. Consistency is key for brand recognition. Lastly, before publishing I would triple check for any errors or inconsistencies and make sure the post is up to the brand's standards! After publishing the Story, it's important to monitor engagement and analyze the performance of the Story to see what resonated with the audience!!