I would lead sampling efforts by meeting students where they already are, both on and off campus. On campus, I’d host pop-up sampling during high traffic moments like club meetings, game days, and finals week, turning them into mini “self care breaks”. Here students can try products, take photos, and share on social media. Off campus, I’d collaborate with local gyms, coffee shops, or student favorite spots to include sampling in everyday routines. Pairing these moments with social media challenges, giveaways, and QR codes would help drive engagement and make the experience last longer than the event itself.

I’m involved in several clubs and social organizations on campus, which gives me many opportunities to promote ColourPop both in person and online. With a TikTok following of 20K+, I would focus on interactive, community-based promotion through content like get ready with me videos for class or game day, shade challenges, and campus events where students can try products in real time. By pairing in-person engagement with consistent, fun, and engaging social content, I can help build trust and genuine excitement around the ColourPop brand.

What I love about ColourPop is how accessible and inclusive the brand is. I've been using ColourPop products since I first started experimenting with makeup in middle school, and I really believe that the products are high quality, always on trend, and affordable. This helps encourage college students like me to have fun and be creative with makeup. I also love how ColourPop stays connected to its community through their innovation, collaborations, and shades that work for so many skin tones.