She/Her/Hers
Allison
I am a Marketing and Emerging Technology/Business Design double major! I would love to go into digital marketing/branding because I love working with photoshop and illustrator. I find myself losing tr...
I am a Marketing and Emerging Technology/Business Design double major! I would love to go into digital marketing/branding because I love working with photoshop and illustrator. I find myself losing track of time when working on projects!
Endorsements
Campus professional
About Me
Miami University of Ohio
Class of 2026
Chicago, IL, USA
Interests
Social media
Athletics
Outreach
Interview Questions
Ciao Pappy
Content Strategist
In a few sentences, how would you approach the launch of a new flavor through social media and email marketing?
With social media I would do a couple of 'teaser' photos with the ingredients or images that represent the flavor with cryptic captions to get people wondering. And then a final post revealing the flavor and suggested ways to use it. With the email, it would be slightly different because you do not want to overwhelm customers with 'teaser' emails. I would likely send out one teaser email with multiple elements and then another one revealing the product.
True Beauty Ventures
Gen Z Beauty Focus Group
What's your favorite beauty brand right now? Why do they stand out?
I love Rare Beauty. I think the message and values behind the brand is what sets it apart. I also think the sleek clean packaging is what makes you want to have it sitting in your makeup organizer.
Auteur | Zurich
Graphic Design for Cosmetics Brand
What cosmetics or skincare brands do you think are doing a good job with their branding and communication?
I love Function of Beauty. I think the colors they use and the different patterns really show how customizable their products are for the clients. I think it also makes a very eye catching product that you want to try because it is 'pretty'.