This past year, I was a content creator for DormHaul, where I showcased dorm products I used while living on campus and interning. I created unboxing videos, room transformation clips, and product highlights tailored to a Gen Z audience, focusing on authenticity and aesthetic appeal. Through this experience, I learned how to adapt brand messaging for a college audience, generate engagement, and stay consistent with a brand's tone and goals. I’m confident in my ability to create relatable, high-quality content that drives awareness and builds brand trust.

Yes! I am very active on campus. I am the VP of Finance for The Retail Society, and its mission is to help students interested in careers and internships in retail through networking, education, and mentorship opportunities. Furthermore, I am very involved in my sorority, Alpha Epsilon Phi. I am one of the Heart Sisters, which means I help the new members through the initiation process. I also am on the social media team as the PR and Marketing Chair. I am also very involved in Hillel.

I’d love to host a Proper Wild campus event called “Power Up with Proper Wild” to promote the brand during one of the busiest times of the semester. The idea is to set up a pop-up booth in a high-traffic area like outside the library or student union the week before midterms or finals—when students are actively looking for clean energy. We’d offer free samples of Proper Wild’s energy shots, hold a giveaway for branded merch or a semester’s supply, and set up a photo area with a fun backdrop to encourage people to tag @drinkproperwild and use a branded hashtag like #ProperlyFueledUF. I’ll also partner with student orgs, create flyers, and share countdowns and Reels to promote the event in advance. It’s a great opportunity to boost brand visibility, generate user content, and collect feedback on favorite flavors. I’m confident this would create buzz around campus and leave students excited about Proper Wild!