In previous marketing jobs, I have helped a commercial real estate company rebrand with a new tagline, colors, and an updated website found here: https://www.thecbcteam.com/ .

Additionally, as Vice President of my sorority, I ran their TikTok and Instagram pages, where I racked up over 1,500 followers and tens of thousands of views. You can see that work here:

https://www.instagram.com/ucfaephi/?hl=en

https://www.tiktok.com/@ucfaephi

Lastly, my digital portfolio consisting of all previous work can be found here, as well as my resume! : https://alicciardi1003.wixsite.com/digitalportfolio

I love @parkeofficial on Instagram, they do an awesome job of organizing different drops and curating the feed to match them, but their photography style makes the brand seem relatable and a little more "real" than other brands.

Another brand that I follow is @saiebeauty, which does a great job mixing classy style and product transparency for their audience. For example, their Mother's Day post gained a lot of traction because of the personal approach of kids' drawings. They also do a great job advocating for clean beauty, one of their values.

The last brand that I see as successful on social media is @anthropologie on Instagram, whose feed matches their vibe almost to a tee- it's bright, daring, and fun. Their content shows off their fun products and cool style effortlessly, and they are often responding to comments on their page, increasing engagement.

Social media brand pages can be considered great when an audience thinks of their brand first in that field. When a brand promotes themselves as authentic and active, meaning they respond to customers and actively build their community, then their page can be considered great. Great social media pages know how to balance having an aesthetic feed, while ensuring engagement is a priority.