I’d start by creating a relatable presence on campus—through pop-up events, tabling near high-traffic areas, and collaborations with student organizations—to build face-to-face awareness and trust. I’d complement this with social media outreach, using platforms like Instagram, TikTok, and GroupMe to share engaging, student-centered content such as quick videos, giveaways, and testimonials. Lastly, I’d amplify word-of-mouth momentum by encouraging peer sharing, ambassador collaborations, and UGC(user-generated content) to help students see real people benefiting from the campaign. 

Am involved in Hermanas Unidas , American Marketing Association and ALPFA

As a student marketer, I would focus on promoting Uber One in ways that resonate with campus life and student habits. I’d highlight key benefits—like free delivery, member discounts, and convenience for late-night study sessions or group orders—to show how Uber One fits seamlessly into a student’s daily routine. Through engaging social media content, authentic peer recommendations, and creative on-campus activations, I’d drive awareness and excitement around the membership. Partnering with campus organizations and using giveaways, QR codes, and limited-time student offers would make sign-ups both fun and accessible.