At UT Austin, I think the most effective marketing channels would be a mix of social media and on-campus engagement. Platforms like Instagram, TikTok, Cove, and Partiful are where students stay updated on what’s happening and discover new things to try. Creating short, authentic videos or event posts that show real UT students using Kiid AI would make the brand feel genuine and part of campus culture. On campus, I’d focus on tabling in high-traffic areas like Speedway, the Union, and the PCL, and partnering with student orgs and Greek life to build trust and spread the word through familiar communities. Combining online visibility with real, in-person interaction would make Kiid AI feel like something students naturally hear about and want to check out.

I’d measure the success of a user acquisition campaign by looking at both the numbers and the real impact it has on campus. On the data side, I’d track how many new users sign up, how often they’re actually using Kiid AI, and whether they keep coming back. I’d also look at which campaigns or events brought in the most engagement, like QR scans, social media activity, or people showing up at activations. But just as important, I’d pay attention to the buzz on campus, like hearing people talk about Kiid AI, seeing it mentioned in group chats, or watching students share it with their friends. To me, real success means Kiid AI isn’t just getting downloads, but actually becoming part of student life at UT.

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