To ensure Saint James Iced Tea becomes a recognizable and loved brand on my campus, I would host weekly tabling events in high-traffic areas like student markets, club fairs, and outside the student union. At each event, I’d have enough product to hand out to a large number of students—but with one fun rule: to receive a free bottle, they must follow the Saint James Instagram account on the spot. This creates instant digital engagement while building in-person excitement. I’d track how many bottles are handed out each week and keep note of which events bring the most traction. To make the experience more interactive, I’d include QR codes on each bottle that lead directly to the Amazon product page or a store locator for local retailers. By combining in-person connections with social media growth, I’d help make Saint James not just a drink, but a recognized and loved part of campus life.

To encourage people to purchase Saint James Iced Tea from both Amazon and local stores, I would use my social media platforms to create fun, engaging content that highlights the brand’s refreshing vibe and availability. I’d post taste-test videos, “Where to Buy” reels, and giveaway challenges that link directly to the Amazon purchase page in my bio and story highlights. At in-person events, I would tie small tags or papers with QR codes to each bottle—one linking to the Amazon page, and another pointing to a store locator for nearby retailers. This way, people can enjoy their sample and instantly know where to get more. I’d also include discount codes or exclusive offers when possible to drive urgency and boost sales. The goal is to make buying Saint James Iced Tea as easy and instant as enjoying it.

As a College Brand Ambassador for Saint James Iced Tea this fall, I would introduce the brand to campus by reaching out directly to sorority recruitment chairs to see who would be open to having me host a Saint James Iced Tea table at their Bid Day. Since Bid Day is all about celebrating sisterhood and new beginnings, it’s the perfect time to bring a fun and refreshing drink to the event. I’d offer free samples, create a cute setup with the brand’s logo and colors, and add a small interactive element like a “Sip & Celebrate” photo area or goodie bags. It’s a simple way to get the brand in front of a large, engaged group of students who are already excited and celebrating.