I would say Alix Earle. She’s not a traditional food creator, but that’s exactly why it works. Her content feels very real and lifestyle-focused, so Smash Kitchen would naturally fit into moments like cooking at home or hosting with friends. Her audience really trusts her and will sell out anything she recommends, so it would not only feel authentic but also drive real demand for the brand.

Definitely try to make it feel personal and not like a mass message by referencing something specific they’ve created. I keep it short and genuine, explain why I thought of them, and leave it open-ended so it feels like a collaboration not a pitch. The goal is to start a real conversation, not just ask for a post.

Clean, confident, and a little bold!!

1."no weird stuff, just flavor"

2. "we support this… just make it taste better"

3."if it doesn’t taste good we don’t want it"